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BANYAN TECHNOLOGY

Client
Banyan Technology – Freight Management Software
Services
UI/UX Design, Web Design, CMS Development
Date
2025
Team
100XLIFT

Brand overview

Banyan Technology provides intelligent freight management software designed for over-the-road shipping, including LTL, truckload, parcel, and final mile logistics. The platform serves logistics teams that require speed, visibility, and accuracy at scale.

The website needed to clearly communicate Banyan’s technical depth while remaining accessible to shippers, 3PLs, and enterprise decision-makers exploring modern TMS solutions.

  • Clear positioning for LIVE Connect® freight management software
  • Structured content for shippers, 3PLs, and enterprise buyers
  • Trust-focused design with strong product and industry messaging
BANYAN TECHNOLOGY

Turning complex logistics software into a clear digital experience.

01. Discovery

We analyzed Banyan’s freight solutions, user segments, and key conversion paths.

02. Information Architecture

Organized products, solutions, and resources to support multiple buyer journeys.

03. Design System

Created a professional, enterprise-ready UI that reinforces trust and clarity.

04. CMS Build & Launch

Implemented scalable CMS components for news, blogs, and product updates.